Attracting new clients to your law firm can be a challenge, however there are statistically proven ways to entice prospects to hire YOU verses your competition. Simply avoid these critical mistakes, incorporate a few simple tips, and you will see a noticeable difference in the number of clients that hire you.
Approximately 60%of internet use is conducted on mobile devices versus desktop computers. This information is staggering and essential for every lawyer to understand. This essentially means that if your website is not mobile responsive you’re losing potential sales on a consistent basis. It’s that simple. In fact, 40% of people who visit a non-responsive website end up choosing an alternate search result, essentially causing your prospects to search out competition.
2. Predictable Imagery
Law firm websites have a tendency to be so predictable and stiff in design that many are virtually indistinguishable from one another. Here’s how you can stand out! Consumer behaviour studies show that when evaluating brands, consumers primarily use emotions, personal feelings, and experiences rather than the information itself. Hence, invoking an emotional response from your viewers through impactful imagery is a great way to stand out and grab your audience’s attention. For example, depending on the area of law you practice your clients may be drawn to a lawyer that is compassionate and genuinely listens to their needs. Hence, incorporating images of a lawyer sympathizing with his or her clients will be sure capture your audience’s attention. It is in every lawyer’s best interest to eliminate the prominence of cliché imagery and allow your pictures to invoke the right emotion for your audience so prospects have no choice but to hire you.
3. Minimal Call to Actions
There is a mistaken notion that there should only be a single ‘call to action’ on a page. However, the more CTA’s (call-to-actions) on a page and sprinkled throughout your webpage, the more chances the user has to convert at any point on a page. Studies indicate that using CTA’s more liberally and strategically will cause your conversion rates to go up. When visitors navigate through your ‘Home’ page, or your ‘About’ page or your ‘Services’ page it is crucial to give them the opportunity to either continue to be engaged on your site by learning more about what your firm has to offer, or contact you for a consultation.